Twitter Engagement Strategies

Twitter Engagement Strategies

From self-proclaimed 'growth hackers,' to twilight hour mass follow sprees. If you need a social campaign, you need followers that interact.  Twitter is a distinctive flavour, it's all too tempting to focus on sheer number gains. We suggest focus on creating a loyalty and active twitter following . A single loyal follower is far more effective than 100 trophy followers who are less likely to remain and interact.

Why loyalty is the key

• Quality over quantity. It’s far better to have 100 strongly loyal followers than it is to have 10,000 followers who don’t pcare about your brand. Loyal followers will be more willing to engage share recommend and make purchases. Quality indicator for Twitter is through interactions. 
• The threat of competition. Brand loyalty is a rare commodity Consumers have hundreds of options and they can summon information on competitors easily. 
• Evangelism. If you influence enough loyalty from certain followers, they could turn into brand evangelists, willing to promote your brand amounts to free marketing.

Here are 10 techniques to improve your Twitter following interactions and keep your followers following:

Related: 

Follow. Geographic and interest search recommendations are perfect for finding a basic follow list. Ensure you are as detailed as possible, however remain specific. Geographically close businesses and individuals are 3x more likely to interact with your content. Find a twitter feed similar to what you desire and investigate the tweet interactions and follower list.  
Leverage Twitter search. One of the best things about Twitter is how easy it is to search for information.

Retweet. Ratio for retweeting is around 4:1, however you can like content and get a similar result. Many marketers employ a strategy of:

1 informative post - 1 comment/ or thank you list -1 picture - 1 quote -  1 re-tweet/ like
Use this or variants to achieve a strong following.

Reply.If your asked questions, provide a concise, detailed answer -  win their respect & become of value.

Acknowledge Oftentimes, your followers will comment on your posts and any material you publish. create a list of the @ names of past 5 interactions and add something along the lines of:

you're all much appreciated. Check out my top followers. 

Others will follow and interact as they want to be on that list. Adding a thank you Gif or picture increases the retweet rate and serves as a promotion for new followers

Shares.Your followers are likely producing content of their own, including content related to your industry and maybe even content related to your brand. 

Conversations. Starting or continuing a conversation is a powerful way to engage with a follower because you’ll fully explore a topic, rather than having a business-like call and response. Some followers may start conversations, but other times, you’ll need to initiate conversations in progress by monitoring influencers relevant to your brand.

Referrals. Word-of-mouth referrals are Twitter gold. The best way to obtain these referrals is by giving one first. Recommend people with whom you interact each week on #FollowFriday.

To Conclude - Be real, bots, auto-DM, of software solutions can only help maintain. If you want growth you need a human element to your tweets.

Personality. Followers want to interact with other people, not corporate bots.

Sincerity. People will be watching your brand and other brands closely, so you can’t get away with using a standard, generic corporate response for every interaction. 

Images. A gif/ or cute cat can help tremendously improve interactions

Consistency. consistent voice, and a way to address followers’ questions, concerns and comments. 

Update daily - due 13/7/2017 @ 15:00 GMT