OurLyfe

Twitter Engagement Strategies From self-proclaimed 'growth hackers,' to twilight hour mass follow sprees. If you need a social campaign, you need followers that interact.  Twitter is a distinctive flavour, it's all too tempting to focus on sheer number gains. We suggest focus on creating a loyalty and active twitter following . A single loyal follower is far more effective than 100 trophy followers who are less likely to remain and interact. Why loyalty is the key Quality over quantity.  It’s far better to have 100 strongly loyal followers than it is to have 10,000 followers who don’t pcare about your brand. Loyal followers will be more willing to engage share recommend and make purchases. Quality indicator for Twitter is through interactions.  The threat of competition.  Brand loyalty is a rare commodity Consumers have hundreds of options and they can summon information on competitors easily.  Evangelism.  If you influence enough loyalty...